Mommy Bloggers, The Wonder Women of the Internet
The modern way of promotion, branding, PR and marketing is rapidly evolving. In fact, it probably just changed a little bit more in the time it took me to write this sentence. High priced ads are no longer effective or trusted by consumers, and especially in the children’s market, consumers are the ones who now have tremendous power and influence.
Moms are the primary spenders in most American households, but they aren’t turning to glossy magazines for information on what to buy like they did when I was a tot. Moms are not sitting around flipping through magazines, watching soap operas, and making cream sauce with Campbell’s mushroom soup. They are way too busy for all of that. They are raising their families, and/or working inside or outside of the home, while simultaneously blogging, tweeting, texting, social networking, commenting and bookmarking all over the internet about the things they love and the things they hate, and consumers are reading and listening.
These internet savvy moms are the new movers and shakers and opinion makers. Many SAHMs and WAHMs are marketers, writers, lawyers, educators, you name it. Some are women with a natural entrepreneurial sense and a penchant for blogging and twittering. Some use their blogs as viable businesses and have busy public speaking schedules, and some are in it as a hobby to express themselves, find great stuff for their families, or connect with other women and be part of a rapidly growing community.
But whatever their motivation, these moms (and a growing number of dads) are the new power players when it comes to building a brand. If you are a new brand, or a well established one for that matter, forget about your huge advertising budgets. Put your product in the hands of the right blogging moms and the results will be far more powerful and more meaningful than what an ad could produce. Blogging moms represent the modern women’s movement of the new century. They’re not burning their bras this time, no sir, they’re wearing them with pride – nursing bras, running bras and push up bras – the power bras of the new Wonder Women. So if you’re not paying attention, you’d better open your eyes and take notice of the teams of wonder women all around you, or your brand will surely be left behind.
Sherry
wrote on June 29, 2009 at 8:53 am
Wow powerful and oh-so-true post!! Love the look of your site too! Much luck if this is the beginning for you! Mommy bloggers unite!!
CanCan (Mom Most Traveled)
wrote on June 29, 2009 at 9:45 am
I’m looking forward to watching Momblebee in action!
Kim
wrote on June 29, 2009 at 9:54 am
Congratulations everything looks wonderful you have done a fantastic job! I love your first blog post it is very true!
Thanks for the opportunity to continue working together.
Jennifer
wrote on June 29, 2009 at 10:04 am
First let me say Congratulations on your wonderful new venture
And BRAVO on this very great post!!! Couldn’t of said it better myself.
erin
wrote on June 29, 2009 at 10:05 am
I completely agree. Plus, print ads get tossed after a week or so. But blogs provide will provide those reviews for as long as the site remains open. When people want to research the product, they can more easily look up the info online – on a blog- than see a picture with ad copy in a magazine.
Felicia
wrote on June 29, 2009 at 11:25 am
First of all.. I love the site and blog! It looks great!
Secondly, I agree with that post. Most moms generally “google” everything… not look it up in a magazine. The Internet is much more time efficient!
Maria
wrote on June 29, 2009 at 1:26 pm
Cheryl, I am so happy for you. This looks awesome. I love your Blogger description. So true.
Leah Segedie
wrote on June 29, 2009 at 3:00 pm
Great post! I stumbled it..
Desiree
wrote on June 29, 2009 at 5:20 pm
Great site, I love the bumble bee theme!! I am very impressed with the layout… may I ask who was your designer? I am trying to upgrade the look of my site and I would love a referral… Thanks!!
Cheryl Andonian aka Momblebee
wrote on June 29, 2009 at 5:44 pm
Thanks Desiree! All the graphic design was done in house here at Momblebee. I sent you an email and we can discuss…
Ginny
wrote on June 29, 2009 at 6:35 pm
Great post, looking forward to your blog!
Kathryn
wrote on June 29, 2009 at 7:13 pm
I’m lovin’ it! Great Look…Great Article. Looking forward to seeing more.
Naomi
wrote on June 29, 2009 at 8:07 pm
Kudos … on all of it.
Never have truer words been spoken! Moms contain the power to influence purchases, for sure!
Looking forward to watching Momblebee take off … let the buzz begin!
Stacey Moore
wrote on June 30, 2009 at 9:14 am
great post!! congrats on your new site!!
Melinda
wrote on June 30, 2009 at 10:26 am
awesome job
Love the WonderWoman pic.
Bridgette
wrote on June 30, 2009 at 11:51 am
Hi Cheryl! Your new site looks fabulous! This article is so true and many small and large companies alike are jumping on the social media bandwagon! I know I definitely trust a mom’s opinion before buying an item from a print ad. I like to see personal opinions and pictures/video of the product put to use by real families.
Good Luck on your new venture! I look forward to helping your promote new clients at The Not-So-Blog!
Cecelia
wrote on June 30, 2009 at 11:54 am
Congrats again…well said.
Site looks GREAT!!!
Lauren @ ten23 Designs
wrote on June 30, 2009 at 5:14 pm
I have been surfing, trying to find some branding & marketing ideas for my new venture. I am glad I came across your post. It was very insightful. Perhaps Momblebee will be of assistance to my venture in the near future.
Cheryl Andonian aka Momblebee
wrote on June 30, 2009 at 5:58 pm
Hey Lauren – Thanks for stopping by – glad you found me! Would love to chat. I’ll shoot you an email!