Comments on: If I Give You A Free Hamburger, Will You Be My Friend? http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/ Just another WordPress weblog Sun, 05 Sep 2010 22:56:35 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Momblebee Blog » What’s Your Key to Community Building? http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-229 Momblebee Blog » What’s Your Key to Community Building? Sat, 03 Oct 2009 16:37:49 +0000 http://momblebee.com/blog/?p=242#comment-229 [...] either by cash, free merchandise or other means of artificial manufacturing. Whether it’s T.G.I. Friday’s recent free burger campaign or brands creating their name as a trending topic on Twitter by offering free merchandise, these [...] [...] either by cash, free merchandise or other means of artificial manufacturing. Whether it’s T.G.I. Friday’s recent free burger campaign or brands creating their name as a trending topic on Twitter by offering free merchandise, these [...]

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-176 Cheryl Andonian aka Momblebee Tue, 15 Sep 2009 02:12:52 +0000 http://momblebee.com/blog/?p=242#comment-176 Hi Felicia - I'll be keeping an eye on this to see how it plays out! Thanks for stopping by! Hi Felicia -

I’ll be keeping an eye on this to see how it plays out!
Thanks for stopping by!

]]> By: Felicia http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-175 Felicia Mon, 14 Sep 2009 22:39:26 +0000 http://momblebee.com/blog/?p=242#comment-175 I've been wondering some of the same things myself.. I guess we shall see! I’ve been wondering some of the same things myself.. I guess we shall see!

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-174 Cheryl Andonian aka Momblebee Mon, 14 Sep 2009 21:23:08 +0000 http://momblebee.com/blog/?p=242#comment-174 Hi Melissa - I think you are right about fan vs. friend, but either way, fans and friends can't be bought. You are absolutely on the mark that loyalty is earned from a meaningful experience rather than free meat! Everyone has their own approach to using social media, but from my perspective, this campaign is not the most effective for the long haul. Thanks for the interesting chat! Hi Melissa – I think you are right about fan vs. friend, but either way, fans and friends can’t be bought. You are absolutely on the mark that loyalty is earned from a meaningful experience rather than free meat! Everyone has their own approach to using social media, but from my perspective, this campaign is not the most effective for the long haul.
Thanks for the interesting chat!

]]> By: Melissa Wardy http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-173 Melissa Wardy Mon, 14 Sep 2009 21:10:43 +0000 http://momblebee.com/blog/?p=242#comment-173 Oh, I wasn't trying to correct you, just wondering if there exists a heirarchy of Facebook contacts...meaning is a "Fan" more or less meaningful that an actual "Friend"? Can you really be a "Friend" to a company, or just a "Fan"? I think a "Fan" shares a commonality with a group, while a "Friend" suggests being an insider to the group...which seems like a false pretense and like you said, pretty shallow. Your idea that Social Media is supposed to be real, and the idea of buying customer loyalty is very intriguing to me. Because, if loyalty is bought, it isn't really loyalty. Oh, I wasn’t trying to correct you, just wondering if there exists a heirarchy of Facebook contacts…meaning is a “Fan” more or less meaningful that an actual “Friend”? Can you really be a “Friend” to a company, or just a “Fan”? I think a “Fan” shares a commonality with a group, while a “Friend” suggests being an insider to the group…which seems like a false pretense and like you said, pretty shallow.
Your idea that Social Media is supposed to be real, and the idea of buying customer loyalty is very intriguing to me. Because, if loyalty is bought, it isn’t really loyalty.

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-171 Cheryl Andonian aka Momblebee Mon, 14 Sep 2009 19:42:10 +0000 http://momblebee.com/blog/?p=242#comment-171 Hi Melissa, I stand corrected. The promotion is to become a fan on Woody's page... Thanks for stopping by! Hi Melissa,
I stand corrected. The promotion is to become a fan on Woody’s page…
Thanks for stopping by!

]]> By: Melissa Wardy http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-170 Melissa Wardy Mon, 14 Sep 2009 18:50:20 +0000 http://momblebee.com/blog/?p=242#comment-170 Great post. As someone trying to launch a brand about Redefining Girly for Pigtail Pals, I have tried to be authentic and honest in my conversations and contacts through social media. I completely agree that if companies are going to use those mediums to give their customers a voice, then they need to truly do that, and not play charades. As for this particular marketing campaign, is there a difference between "Fan" and "Friend" on Facebook. I have several Fans on Pigtail Pal's Facebook page, but have not "friended" them to my personal page. They are a friend of the business and I love when they give input on our page, but I wouldn't necessarily want them seeing my family pics from Christmas morning.... Anyway, another great read! I always enjoy your posts so much! Great post. As someone trying to launch a brand about Redefining Girly for Pigtail Pals, I have tried to be authentic and honest in my conversations and contacts through social media. I completely agree that if companies are going to use those mediums to give their customers a voice, then they need to truly do that, and not play charades.
As for this particular marketing campaign, is there a difference between “Fan” and “Friend” on Facebook. I have several Fans on Pigtail Pal’s Facebook page, but have not “friended” them to my personal page. They are a friend of the business and I love when they give input on our page, but I wouldn’t necessarily want them seeing my family pics from Christmas morning….

Anyway, another great read! I always enjoy your posts so much!

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-169 Cheryl Andonian aka Momblebee Mon, 14 Sep 2009 17:51:27 +0000 http://momblebee.com/blog/?p=242#comment-169 Hi Kara-Noel, Even if Woody is a real dude, he doesn't come off as one because of the highly scripted dialogue. If he's real, let him be real, if he's not then don't pretend that he is. They either need someone from within the company or get a believable real person, like Subway did with their man Jared. Thanks for stopping by! Cheryl Hi Kara-Noel,
Even if Woody is a real dude, he doesn’t come off as one because of the highly scripted dialogue. If he’s real, let him be real, if he’s not then don’t pretend that he is. They either need someone from within the company or get a believable real person, like Subway did with their man Jared.
Thanks for stopping by!
Cheryl

]]> By: kara-noel http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-168 kara-noel Mon, 14 Sep 2009 17:31:39 +0000 http://momblebee.com/blog/?p=242#comment-168 I agree!! It is totally fake... they could have at least tried to give it a raw look with a webcam or something. btw Become my FB fan and you'll get free... ummm... friendship... http://www.facebook.com/pages/Elis-Lids/104439742674 I agree!! It is totally fake… they could have at least tried to give it a raw look with a webcam or something.
btw
Become my FB fan and you’ll get free… ummm… friendship…
http://www.facebook.com/pages/Elis-Lids/104439742674

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/14/if-i-give-you-a-free-hamburger-will-you-be-my-friend/comment-page-1/#comment-167 Cheryl Andonian aka Momblebee Mon, 14 Sep 2009 17:27:08 +0000 http://momblebee.com/blog/?p=242#comment-167 Hey there ConfessionsMom- Thanks for stopping by. Nothing wrong with grabbing free stuff when you can! I think you are right though, unless they start up a chapter 2 in the Woody saga pretty quickly, it'll just die after the food runs out. I'm sure they have their plan for the character, but I'm not sure he's dynamic enough to carry the load for the long run. Thanks for your input! Hey there ConfessionsMom-
Thanks for stopping by. Nothing wrong with grabbing free stuff when you can! I think you are right though, unless they start up a chapter 2 in the Woody saga pretty quickly, it’ll just die after the food runs out. I’m sure they have their plan for the character, but I’m not sure he’s dynamic enough to carry the load for the long run. Thanks for your input!

]]>