Comments on: Local Press Is Global Press http://momblebee.com/blog/2009/09/17/local-press-is-global-press/ Just another WordPress weblog Fri, 23 Sep 2011 14:02:55 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/17/local-press-is-global-press/comment-page-1/#comment-182 Cheryl Andonian aka Momblebee Thu, 17 Sep 2009 23:45:16 +0000 http://momblebee.com/blog/?p=253#comment-182 Ok, another thought about the idea of getting your message out to connectors...I guess part of my point in this post is that the connectors may not necessarily have be the who's who of print or online or TV media. You don't necessarily need gurus or celebrities or mavens to connect your message to the world. The connectors could end up being a small town newspaper, or even yourself. Surprise, surprise. Ok, another thought about the idea of getting your message out to connectors…I guess part of my point in this post is that the connectors may not necessarily have be the who’s who of print or online or TV media. You don’t necessarily need gurus or celebrities or mavens to connect your message to the world. The connectors could end up being a small town newspaper, or even yourself. Surprise, surprise.

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/17/local-press-is-global-press/comment-page-1/#comment-181 Cheryl Andonian aka Momblebee Thu, 17 Sep 2009 19:48:10 +0000 http://momblebee.com/blog/?p=253#comment-181 Hi Greg, Typos? What typos? (I fixed them for you on my end!) Anyway, interesting article. I think both Gladwell and Watts are right. And it is how strong your message is as well, but if the product is strong enough on it's own, it won't need a message, it'll get up and walk on it's own. In the discussion about the making of trends...it's not just buzz creating trends or connectors creating trends. Trends start before they even get wind of it. Again, I think when you have a great product that's fresh, innovative and insightful as to what the next trend could be, sometimes it just happens naturally. Trends start at the source where creative people can sniff it in the air or feel it in their bones before the buzz even starts. Thanks again for your visit! Cheryl Hi Greg,
Typos? What typos? (I fixed them for you on my end!)

Anyway, interesting article. I think both Gladwell and Watts are right. And it is how strong your message is as well, but if the product is strong enough on it’s own, it won’t need a message, it’ll get up and walk on it’s own.

In the discussion about the making of trends…it’s not just buzz creating trends or connectors creating trends. Trends start before they even get wind of it. Again, I think when you have a great product that’s fresh, innovative and insightful as to what the next trend could be, sometimes it just happens naturally. Trends start at the source where creative people can sniff it in the air or feel it in their bones before the buzz even starts.

Thanks again for your visit!
Cheryl

]]> By: Greg Satell http://momblebee.com/blog/2009/09/17/local-press-is-global-press/comment-page-1/#comment-180 Greg Satell Thu, 17 Sep 2009 19:18:18 +0000 http://momblebee.com/blog/?p=253#comment-180 Ooops! Hit enter by accident. Sorry about the typos. Anyway, here is the link: http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html - Greg Ooops! Hit enter by accident. Sorry about the typos.

Anyway, here is the link: http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html

- Greg

]]> By: Greg Satell http://momblebee.com/blog/2009/09/17/local-press-is-global-press/comment-page-1/#comment-179 Greg Satell Thu, 17 Sep 2009 19:12:20 +0000 http://momblebee.com/blog/?p=253#comment-179 Cheryl, This is a brewing controversy. Malcolm Gladwell of "Tipping Point" fame, says that you need to get your message out to connectors. However, Duncan Watts, the Network Theory Pioneer, has uncovered convincing evidence that local media can be just as effective. Apparently, the most important factor is how strong the message is. Who woulda think it? - Greg Cheryl,

This is a brewing controversy. Malcolm Gladwell of “Tipping Point” fame, says that you need to get your message out to connectors.

However, Duncan Watts, the Network Theory Pioneer, has uncovered convincing evidence that local media can be just as effective.

Apparently, the most important factor is how strong the message is.

Who woulda think it?

- Greg

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