Comments on: Does Arrogance Build Trust in the Social Media World? http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/ Just another WordPress weblog Sun, 05 Sep 2010 22:56:35 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-316 Cheryl Andonian aka Momblebee Mon, 30 Nov 2009 13:51:50 +0000 http://momblebee.com/blog/?p=287#comment-316 Update on this debate: Interestingly enough, even though there was quite a bit of defensiveness about the copy in this promo piece, it was changed. Not sure when that happened, but apparently my point was taken and the copy and the title of the session "Go deep or go home" was found to be worthy of changing. Click on the link and you now will see completely different copy minus the arrogance. Interesting. Update on this debate:
Interestingly enough, even though there was quite a bit of defensiveness about the copy in this promo piece, it was changed. Not sure when that happened, but apparently my point was taken and the copy and the title of the session “Go deep or go home” was found to be worthy of changing. Click on the link and you now will see completely different copy minus the arrogance. Interesting.

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-228 Cheryl Andonian aka Momblebee Sat, 03 Oct 2009 12:07:09 +0000 http://momblebee.com/blog/?p=287#comment-228 Hi Walter, Right there with you on that! Thanks for stopping by. Hi Walter,
Right there with you on that! Thanks for stopping by.

]]> By: Walter http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-227 Walter Sat, 03 Oct 2009 05:41:05 +0000 http://momblebee.com/blog/?p=287#comment-227 There is nothing to be gained from arrogance. Some people have made the mistake of taking it as an "attitude" to call the attention of many. Respect can never be earned this way. :-) There is nothing to be gained from arrogance. Some people have made the mistake of taking it as an “attitude” to call the attention of many. Respect can never be earned this way. :-)

]]> By: Becky http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-212 Becky Tue, 29 Sep 2009 14:10:45 +0000 http://momblebee.com/blog/?p=287#comment-212 Based on Mr. Brogan's snippy comments to everyone, it seems that he only wants to be accountable for the warm fuzzy brand that he has, no doubt, earned and created in the social media world. However, by deflecting the feedback and saying, "It wasn't me," he has missed an opportunity to gain more trust. So, this newcomer is moving on and no, Mr. Brogan, I do not plan on attending your speech. I heard enough in your response (to me). Your message is loud and clear: It's my way. Based on Mr. Brogan’s snippy comments to everyone, it seems that he only wants to be accountable for the warm fuzzy brand that he has, no doubt, earned and created in the social media world. However, by deflecting the feedback and saying, “It wasn’t me,” he has missed an opportunity to gain more trust. So, this newcomer is moving on and no, Mr. Brogan, I do not plan on attending your speech. I heard enough in your response (to me). Your message is loud and clear: It’s my way.

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-210 Cheryl Andonian aka Momblebee Tue, 29 Sep 2009 13:29:43 +0000 http://momblebee.com/blog/?p=287#comment-210 Greg, Thanks for your take on this. I think people getting all up in arms because I suggest that this presentation of the Chris Brogan brand presents him as arrogant is a little ironic. I agree with you that it is irrelevant that he didn't write the copy or that he is a nice guy or that a lot of people think he's great; the point here is that is not how this piece (or his post detailing his busy day) portrays him. If this were someone's first introduction to Chris Brogan, I would suspect that they would come away thinking he's arrogant. This is a piece promoting a speaking engagement, and his brand is himself, so I would think it would be important to monitor promotional material about his brand. Clearly Chris monitors the messages that he can't control in and around social media. I suggest that it's just as important, if not more to monitor PR messages about his brand because whether or not the message was created by him, because it's promotional, one would assume that it was. Greg,
Thanks for your take on this. I think people getting all up in arms because I suggest that this presentation of the Chris Brogan brand presents him as arrogant is a little ironic. I agree with you that it is irrelevant that he didn’t write the copy or that he is a nice guy or that a lot of people think he’s great; the point here is that is not how this piece (or his post detailing his busy day) portrays him. If this were someone’s first introduction to Chris Brogan, I would suspect that they would come away thinking he’s arrogant. This is a piece promoting a speaking engagement, and his brand is himself, so I would think it would be important to monitor promotional material about his brand. Clearly Chris monitors the messages that he can’t control in and around social media. I suggest that it’s just as important, if not more to monitor PR messages about his brand because whether or not the message was created by him, because it’s promotional, one would assume that it was.

]]> By: Greg Satell http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-209 Greg Satell Tue, 29 Sep 2009 02:54:06 +0000 http://momblebee.com/blog/?p=287#comment-209 Cheryl, I feel a bit uncomfortable, because Chris Brogan really does seem to try hard to be a nice guy, but that isn't really the point, is it? He has chosen to make this his profession, so should be treated as any other business. There is a saying, "Everybody has a right to their opinion," and I guess that's true, but nobody ever really means it that way. What they usually mean is that everybody ELSE has an obligation to take their opinion seriously. What's more, if one expects to get paid for their opinion, they have a responsibility to get it right. I read lately that Chris Brogan was getting paid for reviewing some products and people were angry. His response to the criticism (and I apologize if I misquote) was something to the effect that he is a blogger by profession and has a right to make a living. Here's where I start getting annoyed: Chris Brogan, who expects to make a living by offering his opinion about how other people should run their businesses, seems to take offense when he is treated like ...A business! In "Old Media" there are very strict protocols about keeping business interests and editorial separate. The integrity of the brand is held sacred. If there is a business relationship with a company being reviewed (or even commented on) disclosure is required. Clearly "New Media" should be, and will be. held to the same standard. The same goes for PR. Whether or not Chris Brogan wrote the copy or not, it was published to further his business interests and was there by his consent, actual or implied. He must have known they were going to publicize his appearance and if he was being represented in a way he didn't want to be, then it is still his responsibility and he should be held accountable. Whether he approved of the copy or he didn't, either way it's his fault. That's why brands pay PR people. If he really objects to the way he is being portrayed, he should refuse to speak at the conference. If he's okay with it, than he should be held accountable. I don't think it's fair to single Chris out. Erik Qualman (who also seems to be a nice guy) has been known to have some trouble keeping control of his message. I wrote about it here: http://www.digitaltonto.com/archives/314 In closing, I would like to say something directly to Chris (since he seems to be paying attention). People like you and Erik Qualman seem to be doing well, and that's great. I really am very happy for you. However, now people are starting to take you seriously and that means that the rules change for you. Be careful what you wish for. - Greg Cheryl,

I feel a bit uncomfortable, because Chris Brogan really does seem to try hard to be a nice guy, but that isn’t really the point, is it? He has chosen to make this his profession, so should be treated as any other business.

There is a saying, “Everybody has a right to their opinion,” and I guess that’s true, but nobody ever really means it that way. What they usually mean is that everybody ELSE has an obligation to take their opinion seriously. What’s more, if one expects to get paid for their opinion, they have a responsibility to get it right.

I read lately that Chris Brogan was getting paid for reviewing some products and people were angry. His response to the criticism (and I apologize if I misquote) was something to the effect that he is a blogger by profession and has a right to make a living.

Here’s where I start getting annoyed: Chris Brogan, who expects to make a living by offering his opinion about how other people should run their businesses, seems to take offense when he is treated like …A business!

In “Old Media” there are very strict protocols about keeping business interests and editorial separate. The integrity of the brand is held sacred. If there is a business relationship with a company being reviewed (or even commented on) disclosure is required. Clearly “New Media” should be, and will be. held to the same standard.

The same goes for PR. Whether or not Chris Brogan wrote the copy or not, it was published to further his business interests and was there by his consent, actual or implied. He must have known they were going to publicize his appearance and if he was being represented in a way he didn’t want to be, then it is still his responsibility and he should be held accountable.

Whether he approved of the copy or he didn’t, either way it’s his fault. That’s why brands pay PR people.

If he really objects to the way he is being portrayed, he should refuse to speak at the conference. If he’s okay with it, than he should be held accountable.

I don’t think it’s fair to single Chris out. Erik Qualman (who also seems to be a nice guy) has been known to have some trouble keeping control of his message. I wrote about it here:

http://www.digitaltonto.com/archives/314

In closing, I would like to say something directly to Chris (since he seems to be paying attention).

People like you and Erik Qualman seem to be doing well, and that’s great. I really am very happy for you. However, now people are starting to take you seriously and that means that the rules change for you.

Be careful what you wish for.

- Greg

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-208 Cheryl Andonian aka Momblebee Tue, 29 Sep 2009 00:09:59 +0000 http://momblebee.com/blog/?p=287#comment-208 Not deleted Chris, just missed it in my inbox...and I do have a pretty good sense of humor. (I guess that's why I didn't think it was funny). Thanks for offering your thoughts. Not deleted Chris, just missed it in my inbox…and I do have a pretty good sense of humor. (I guess that’s why I didn’t think it was funny). Thanks for offering your thoughts.

]]> By: Chris Anderson http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-207 Chris Anderson Tue, 29 Sep 2009 00:01:17 +0000 http://momblebee.com/blog/?p=287#comment-207 Why was my comment deleted? Why was my comment deleted?

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-206 Cheryl Andonian aka Momblebee Mon, 28 Sep 2009 23:57:07 +0000 http://momblebee.com/blog/?p=287#comment-206 Jeffrey, I have no problem with being promotional at all. I've done quite a bit of promotional copywriting myself. It was the tone of the copy that bothered me and I guess if it was supposed to be funny, it didn't come off that way with me. And no, I am not judging him from this one snippet of copy, I made reference to his recent post as well. (and those two things were not the only ones). It was just, to me, that someone who calls himself a trust agent might not want to have himself presented in that way. My opinion, I guess we disagree, and that's A-OK. By the way, I have no issues with the launch of his book. He deserves to be congratulated for the successful promotion, not an easy task. That's not what is at issue here. Thanks for adding your thoughts. Jeffrey,
I have no problem with being promotional at all. I’ve done quite a bit of promotional copywriting myself. It was the tone of the copy that bothered me and I guess if it was supposed to be funny, it didn’t come off that way with me. And no, I am not judging him from this one snippet of copy, I made reference to his recent post as well. (and those two things were not the only ones). It was just, to me, that someone who calls himself a trust agent might not want to have himself presented in that way. My opinion, I guess we disagree, and that’s A-OK. By the way, I have no issues with the launch of his book. He deserves to be congratulated for the successful promotion, not an easy task. That’s not what is at issue here. Thanks for adding your thoughts.

]]> By: Chris Anderson http://momblebee.com/blog/2009/09/28/does-arrogance-build-trust-in-the-social-media-world/comment-page-1/#comment-205 Chris Anderson Mon, 28 Sep 2009 22:46:00 +0000 http://momblebee.com/blog/?p=287#comment-205 Honestly Cheryl, I think you missed the intended (although poorly placed for the masses) humor in the description. It really doesn't appear to me to have been meant to be taken seriously. There is a shortage of humor in the business world in my experience and I think that was what IZEA was after here. Perhaps Mr. Murphy will reconsider tongue-in-cheek descriptions moving forward and will stick to tongue-hanging-out appearances he's usually presenting.It's obvious it wasn't funny, but if you ever do meet Mr. Brogan or hear him speak in person I promise you'll laugh.Perhaps you need it? Honestly Cheryl, I think you missed the intended (although poorly placed for the masses) humor in the description. It really doesn’t appear to me to have been meant to be taken seriously. There is a shortage of humor in the business world in my experience and I think that was what IZEA was after here. Perhaps Mr. Murphy will reconsider tongue-in-cheek descriptions moving forward and will stick to tongue-hanging-out appearances he’s usually presenting.It’s obvious it wasn’t funny, but if you ever do meet Mr. Brogan or hear him speak in person I promise you’ll laugh.Perhaps you need it?

]]>