Comments on: Is Social Media Spookier Than a Vampire? http://momblebee.com/blog/2009/10/15/is-social-media-spookier-than-a-vampire/ Just another WordPress weblog Fri, 23 Sep 2011 14:02:55 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2009/10/15/is-social-media-spookier-than-a-vampire/comment-page-1/#comment-257 Cheryl Andonian aka Momblebee Fri, 16 Oct 2009 12:48:47 +0000 http://momblebee.com/blog/?p=332#comment-257 Greg, John: Accountability is now forced upon companies who engage in social media. The ones that avoid interaction for whatever reason come off as having something to hide. And it's true, in business and in life there are going to always be people out there who get their kicks from being randomly malicious, whatever their motivation, but that can't be controlled (at least not right now) in the online world. Businesses can make choices, just as individuals can on how to behave and respond to people. Social media gives everyone the opportunity to publicly reveal themselves. Once stuff is out there floating around on the Internet, it can't be taken away, but you can choose how to respond or not respond. Thanks to you both for adding your thoughts. Greg, John:
Accountability is now forced upon companies who engage in social media. The ones that avoid interaction for whatever reason come off as having something to hide. And it’s true, in business and in life there are going to always be people out there who get their kicks from being randomly malicious, whatever their motivation, but that can’t be controlled (at least not right now) in the online world. Businesses can make choices, just as individuals can on how to behave and respond to people. Social media gives everyone the opportunity to publicly reveal themselves. Once stuff is out there floating around on the Internet, it can’t be taken away, but you can choose how to respond or not respond.
Thanks to you both for adding your thoughts.

]]> By: John Laity http://momblebee.com/blog/2009/10/15/is-social-media-spookier-than-a-vampire/comment-page-1/#comment-256 John Laity Fri, 16 Oct 2009 11:26:58 +0000 http://momblebee.com/blog/?p=332#comment-256 If you make a product that has faults. Someone will find them! Yes you can hide behind a wall of Marketing: "At McDonalds we have a range of healthy options for kids" Yet in reality, everyone knows you go to McDonalds for a super size me burger... If McDonalds really do not want to be associated with creating a generation fatties, they have to stop selling fat making products... But in recent montsh McD's have taken the sensible approach and embraced the fact that we all like a burger and fries. They point out that such things are not for daily consumption...problem solved But will it make profits? I do formaly apologise for picking on McDonalds! All companies face the same dilemma. Social Marketing is a non-regulated, non-censored media. Angry people can say what they want, indeed they can be down right libelous and go too far if they want too. By the time your company is hit it will be too late to track down the 100's of threads. Suddenly the guy in front of banner can reach millions from his mobile...Indeed, he will find 100,000 allies before you know he has posted! Stuff Dracula, most CEO's must be considering a hose pipe and searching out the Bentley keys. BUT THERE IS HOPE! Most people do not check out Twitter and Face book for consumer advice! SOLUTION Use twitter, blogs and face book to engage directly with your customers. Your CEO needs to blog and accept comments and feedback! THEN ACT ON THE FEEDBACK. Change your products, involve your customers... ...Your next product will not be so crappy ! LESSON Social Marketing is a DUMB ASS TERM. These are communications tools to speak directly with your customers, without having to meet them face to face. NOW THAT IS COMFORTING! If you make a product that has faults. Someone will find them!

Yes you can hide behind a wall of Marketing:

“At McDonalds we have a range of healthy options for kids”

Yet in reality, everyone knows you go to McDonalds for a super size me burger…

If McDonalds really do not want to be associated with creating a generation fatties, they have to stop selling fat making products…

But in recent montsh McD’s have taken the sensible approach and embraced the fact that we all like a burger and fries. They point out that such things are not for daily consumption…problem solved

But will it make profits?

I do formaly apologise for picking on McDonalds! All companies face the same dilemma.

Social Marketing is a non-regulated, non-censored media. Angry people can say what they want, indeed they can be down right libelous and go too far if they want too. By the time your company is hit it will be too late to track down the 100’s of threads.

Suddenly the guy in front of banner can reach millions from his mobile…Indeed, he will find 100,000 allies before you know he has posted!

Stuff Dracula, most CEO’s must be considering a hose pipe and searching out the Bentley keys.

BUT THERE IS HOPE!

Most people do not check out Twitter and Face book for consumer advice!

SOLUTION

Use twitter, blogs and face book to engage directly with your customers. Your CEO needs to blog and accept comments and feedback! THEN ACT ON THE FEEDBACK.

Change your products, involve your customers…

…Your next product will not be so crappy !

LESSON

Social Marketing is a DUMB ASS TERM. These are communications tools to speak directly with your customers, without having to meet them face to face.

NOW THAT IS COMFORTING!

]]> By: Greg Satell http://momblebee.com/blog/2009/10/15/is-social-media-spookier-than-a-vampire/comment-page-1/#comment-255 Greg Satell Fri, 16 Oct 2009 02:55:57 +0000 http://momblebee.com/blog/?p=332#comment-255 Cheryl, Good point. I remember when the whole Web 2.0 thing was just getting started 3 or 4 years ago. I attended a publishing course at Stanford and all of the talk was "The audience takes over." There was also one lecture on "The great Digital Threat" About 6 months latter I was invited to sit on a panel at an Ogilvy Verge conference in Prague. There the theme was "The consumer takes over." At Stanford, Web 2.0 was seen as an opportunity and a threat - in Prague, just a threat. When it was time for my panel, the moderator asked me what I thought. I said that I don't see the big deal with the consumer telling us that we're crappy sometimes. They always THOUGHT we were crappy, now they can tell us why and we can do something about it. Ahhhh, to be crappy in Prague... - Greg Cheryl,

Good point. I remember when the whole Web 2.0 thing was just getting started 3 or 4 years ago.

I attended a publishing course at Stanford and all of the talk was “The audience takes over.”

There was also one lecture on “The great Digital Threat”

About 6 months latter I was invited to sit on a panel at an Ogilvy Verge conference in Prague.
There the theme was “The consumer takes over.”

At Stanford, Web 2.0 was seen as an opportunity and a threat – in Prague, just a threat.

When it was time for my panel, the moderator asked me what I thought.

I said that I don’t see the big deal with the consumer telling us that we’re crappy sometimes. They always THOUGHT we were crappy, now they can tell us why and we can do something about it.

Ahhhh, to be crappy in Prague…

- Greg

]]>