Comments on: The Domino’s Effect: Is Being Bad Good For Business? http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/ Just another WordPress weblog Fri, 23 Sep 2011 14:02:55 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-532 Cheryl Andonian aka Momblebee Mon, 18 Oct 2010 11:56:41 +0000 http://momblebee.com/blog/?p=536#comment-532 Bethany, Actually, I did have an opportunity to try their pizza recently at a street fair when they were offering free samples. I tried it because it was free and it tasted no different to me. Bland crust, greasy cheese. Flavor is subjective, no doubt. But there is also no doubt that this was a marketing campaign orchestrated by a large corporation. If there were a dedication to making great pizza, it would have been part of the brand's promise from the get-go. They already established their promise to the public of cheap and fast. Changing that image completely would involve more than a brush of olive oil. Bethany,
Actually, I did have an opportunity to try their pizza recently at a street fair when they were offering free samples. I tried it because it was free and it tasted no different to me. Bland crust, greasy cheese. Flavor is subjective, no doubt. But there is also no doubt that this was a marketing campaign orchestrated by a large corporation. If there were a dedication to making great pizza, it would have been part of the brand’s promise from the get-go. They already established their promise to the public of cheap and fast. Changing that image completely would involve more than a brush of olive oil.

]]> By: bethany http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-531 bethany Sun, 17 Oct 2010 01:45:49 +0000 http://momblebee.com/blog/?p=536#comment-531 If you took the effort to blog about it... their marketing is working just as it should. Give it a shot. The pizza really does taste better. We all like different tastes, so it is opinion. It's a franchise. The one by my house is AMAZING. I have been to awful dirty ones. That makes the brand not strong and united. They're working on it.... let them. Hey they're just people- big business or not. We all are. If you took the effort to blog about it… their marketing is working just as it should. Give it a shot. The pizza really does taste better. We all like different tastes, so it is opinion. It’s a franchise. The one by my house is AMAZING. I have been to awful dirty ones. That makes the brand not strong and united. They’re working on it…. let them. Hey they’re just people- big business or not. We all are.

]]> By: Walter http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-378 Walter Sun, 17 Jan 2010 13:00:37 +0000 http://momblebee.com/blog/?p=536#comment-378 I agree with you that they should focus on the quality of their product. But in my observation, they focus more on the psychology of the customers. Perhaps, it worked for them. But of course it won't be in the long run if they don't do anything about the taste. :-) I agree with you that they should focus on the quality of their product. But in my observation, they focus more on the psychology of the customers. Perhaps, it worked for them. But of course it won’t be in the long run if they don’t do anything about the taste. :-)

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-377 Cheryl Andonian aka Momblebee Fri, 15 Jan 2010 20:49:59 +0000 http://momblebee.com/blog/?p=536#comment-377 Terry - I can't help but sense that this campaign is just that, a campaign. Because of their long history of focusing on cheap and fast along with the reputation of poor quality, it all comes off as less than sincere to me. It is the trend to appear approachable and reactive to consumer needs and they know that. I believe that this campaign was an attempt to repair the damage done from the YouTube incident. Terry -
I can’t help but sense that this campaign is just that, a campaign. Because of their long history of focusing on cheap and fast along with the reputation of poor quality, it all comes off as less than sincere to me. It is the trend to appear approachable and reactive to consumer needs and they know that. I believe that this campaign was an attempt to repair the damage done from the YouTube incident.

]]> By: TerryR http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-376 TerryR Fri, 15 Jan 2010 20:05:50 +0000 http://momblebee.com/blog/?p=536#comment-376 Cheryl; You touched a nerve! I feel that a sense of sarcasm and weariness with marketing in general has been building for some time...or perhaps it's just me. These ads got my attention; but my response was just as jaded as yours. The brand can't change course now. My gut tells me that on so many levels... brushing the crust with garlic-flavored olive oil? Please! Cheryl;

You touched a nerve! I feel that a sense of sarcasm and weariness with marketing in general has been building for some time…or perhaps it’s just me. These ads got my attention; but my response was just as jaded as yours. The brand can’t change course now. My gut tells me that on so many levels… brushing the crust with garlic-flavored olive oil? Please!

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-374 Cheryl Andonian aka Momblebee Thu, 14 Jan 2010 22:06:28 +0000 http://momblebee.com/blog/?p=536#comment-374 Keir, I guess I was speaking more figuratively when I said they didn't have a choice. Sure they could've ignored what they were hearing, but I think this was a thinly veiled PR response to their ugly YouTube incident. Either way, ignoring customer feedbadk or showing their embarrassingly clueless knowledge about how to make tasty food is not going to make me (and other existing non-customers) want to buy their pizza. Thanks for stopping by... Cheryl Keir,
I guess I was speaking more figuratively when I said they didn’t have a choice. Sure they could’ve ignored what they were hearing, but I think this was a thinly veiled PR response to their ugly YouTube incident. Either way, ignoring customer feedbadk or showing their embarrassingly clueless knowledge about how to make tasty food is not going to make me (and other existing non-customers) want to buy their pizza. Thanks for stopping by…
Cheryl

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-373 Cheryl Andonian aka Momblebee Thu, 14 Jan 2010 21:56:45 +0000 http://momblebee.com/blog/?p=536#comment-373 Wayne, Sure there is buzz about it - some good and some bad, but I guess as the saying goes, there's no such thing as bad press (not sure I agree with that though). It is short sighted though. My point is that the Domino's brand has been well established as a fast, greasy belly filler and I doubt this campaign will change many minds for the long run. Thanks for adding your thoughts on the subject. Cheryl Wayne,
Sure there is buzz about it – some good and some bad, but I guess as the saying goes, there’s no such thing as bad press (not sure I agree with that though). It is short sighted though. My point is that the Domino’s brand has been well established as a fast, greasy belly filler and I doubt this campaign will change many minds for the long run. Thanks for adding your thoughts on the subject.
Cheryl

]]> By: keir http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-372 keir Thu, 14 Jan 2010 21:40:02 +0000 http://momblebee.com/blog/?p=536#comment-372 Well Cheryl, they did have a choice. Many companies have embraced their faults through social media, and more importantly learned exactly what people think of them. From that, they can more appropriately target their 'happy' customers. However, in one sense I agree with you and I'll categorically eat my hat the day I meet a marketer that can put a positive spin on a story about pizza chef's adding their own special sauce. lol K Well Cheryl, they did have a choice. Many companies have embraced their faults through social media, and more importantly learned exactly what people think of them. From that, they can more appropriately target their ‘happy’ customers.
However, in one sense I agree with you and I’ll categorically eat my hat the day I meet a marketer that can put a positive spin on a story about pizza chef’s adding their own special sauce. lol
K

]]> By: Wayne Godfrey http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-371 Wayne Godfrey Thu, 14 Jan 2010 19:47:15 +0000 http://momblebee.com/blog/?p=536#comment-371 Cheryl, You might not think this to be a savvy move, but in truth, you and the countless others who are blogging it up, combined with a Colbert Report skit, etc., is creating enough buzz to make it effect, at least in the short term. The concept isn't new, but then again, nothing in advertising is. The public is gullible, so they'll probably try Dominos' again when they want/need that cheap, fast, belly-full pizza... if they ever stopped buying it in the first place. So the campaign will serve an immediate purpose. Certainly screaming; "New! Improved! Tastes Better" isn't going to work so an agency is relegated to finding a concept that will create buzz. Crispin Porter + Bogusky is well know for creating buzz. The real problem here is how long can agencies continue to to recycled concepts with any effectiveness? Banner blindness is a real problem on the web and quite frankly the inundation of logos everywhere are wearing very thin and blindness there is following. Like the media that advertising has for so long supported, they to are facing a new media world into which they are being forced... and change doesn't come easily. Advertising, like the media, is at a crossroads, but in the meantime, the blogs, social media, etc. are doing a great job in talking up Dominos' brand. Wayne Cheryl,
You might not think this to be a savvy move, but in truth, you and the countless others who are blogging it up, combined with a Colbert Report skit, etc., is creating enough buzz to make it effect, at least in the short term. The concept isn’t new, but then again, nothing in advertising is. The public is gullible, so they’ll probably try Dominos’ again when they want/need that cheap, fast, belly-full pizza… if they ever stopped buying it in the first place. So the campaign will serve an immediate purpose. Certainly screaming; “New! Improved! Tastes Better” isn’t going to work so an agency is relegated to finding a concept that will create buzz. Crispin Porter + Bogusky is well know for creating buzz.

The real problem here is how long can agencies continue to to recycled concepts with any effectiveness? Banner blindness is a real problem on the web and quite frankly the inundation of logos everywhere are wearing very thin and blindness there is following. Like the media that advertising has for so long supported, they to are facing a new media world into which they are being forced… and change doesn’t come easily. Advertising, like the media, is at a crossroads, but in the meantime, the blogs, social media, etc. are doing a great job in talking up Dominos’ brand.

Wayne

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2010/01/13/the-dominos-effect-is-being-bad-good-for-business/comment-page-1/#comment-368 Cheryl Andonian aka Momblebee Thu, 14 Jan 2010 15:56:52 +0000 http://momblebee.com/blog/?p=536#comment-368 Hi John, I don't think it was necessarily a savvy move, but I think they just had no choice but to respond this way. The reality for Domino's was that with the recent YouTube scandal of employees publicly violating their pizzas in disgusting ways, they HAD to respond to this "new" public criticism in some positive way. Having consumers publicly witness the lack of love and respect that the company's own employees have toward the product and to the consumers, what other choice did they have but to try to act like they care about the product and the customers? I think they were backed into a corner and responded the only way that they could. Maybe it will work for them, I don't know, but I think the brand has been built and their marketing message is embedded too heavily with their logo (which is also unappetizing for a food company, but that's a post on its own!) Thanks for stopping by...I'll be watching how this all plays out. Hi John,
I don’t think it was necessarily a savvy move, but I think they just had no choice but to respond this way. The reality for Domino’s was that with the recent YouTube scandal of employees publicly violating their pizzas in disgusting ways, they HAD to respond to this “new” public criticism in some positive way. Having consumers publicly witness the lack of love and respect that the company’s own employees have toward the product and to the consumers, what other choice did they have but to try to act like they care about the product and the customers? I think they were backed into a corner and responded the only way that they could. Maybe it will work for them, I don’t know, but I think the brand has been built and their marketing message is embedded too heavily with their logo (which is also unappetizing for a food company, but that’s a post on its own!) Thanks for stopping by…I’ll be watching how this all plays out.

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