Comments on: The American Idol Guide to Brand Building http://momblebee.com/blog/2010/03/10/the-american-idol-guide-to-brand-building/ Just another WordPress weblog Fri, 23 Sep 2011 14:02:55 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2010/03/10/the-american-idol-guide-to-brand-building/comment-page-1/#comment-452 Cheryl Andonian aka Momblebee Tue, 23 Mar 2010 15:30:27 +0000 http://momblebee.com/blog/?p=640#comment-452 Tad, You are right. Crowd sourcing works when your goal is to create a generic Walmart level product. And I'd bet that Walmart is where the American Idols sell the most CDs. I guess I just don't come from that Walmart state of mind, so it's hard for me to wrap my head around crowd sourcing. But I guess if you want to appeal to that crowd, then let them decide what they want you to feed them (in a somewhat controlled way of course!) Thanks for stopping by...and stay tuned, I'm just about to post a juicy piece on the subject of crowd sourcing creative work - right up your alley! Cheryl Tad,
You are right. Crowd sourcing works when your goal is to create a generic Walmart level product. And I’d bet that Walmart is where the American Idols sell the most CDs. I guess I just don’t come from that Walmart state of mind, so it’s hard for me to wrap my head around crowd sourcing. But I guess if you want to appeal to that crowd, then let them decide what they want you to feed them (in a somewhat controlled way of course!)
Thanks for stopping by…and stay tuned, I’m just about to post a juicy piece on the subject of crowd sourcing creative work – right up your alley!
Cheryl

]]> By: Tad Dobbs http://momblebee.com/blog/2010/03/10/the-american-idol-guide-to-brand-building/comment-page-1/#comment-451 Tad Dobbs Tue, 23 Mar 2010 15:20:44 +0000 http://momblebee.com/blog/?p=640#comment-451 This is an excellent perspective on American Idol, though I still can't watch it for the same reason I don't shop at Walmart. I'm not their target. One thing to note is that I think the target for American Idol is the same demographic that listens to top 40 preferring things that are familiar and comfortable versus innovative and different. It's not my taste, but I understand the appeal in the mass market. Ultimately, crowd-sourced "talent" ends up making the true talent that much more valuable. It's just a matter of finding the right audience. And I agree with John, take a trip to a club to cleanse your palette. This is an excellent perspective on American Idol, though I still can’t watch it for the same reason I don’t shop at Walmart. I’m not their target.

One thing to note is that I think the target for American Idol is the same demographic that listens to top 40 preferring things that are familiar and comfortable versus innovative and different. It’s not my taste, but I understand the appeal in the mass market. Ultimately, crowd-sourced “talent” ends up making the true talent that much more valuable. It’s just a matter of finding the right audience.

And I agree with John, take a trip to a club to cleanse your palette.

]]> By: Cheryl Andonian aka Momblebee http://momblebee.com/blog/2010/03/10/the-american-idol-guide-to-brand-building/comment-page-1/#comment-444 Cheryl Andonian aka Momblebee Wed, 10 Mar 2010 18:44:37 +0000 http://momblebee.com/blog/?p=640#comment-444 Thanks John, Maybe a night out on the town will do the trick to renew my faith! Thanks John, Maybe a night out on the town will do the trick to renew my faith!

]]> By: John Cavanaugh http://momblebee.com/blog/2010/03/10/the-american-idol-guide-to-brand-building/comment-page-1/#comment-443 John Cavanaugh Wed, 10 Mar 2010 18:08:39 +0000 http://momblebee.com/blog/?p=640#comment-443 Cheryl, You understand this phenomenon far better than I do. I don't watch it. Don't care. But as sociological commentary, I think you're right on. It's crowdsourcing, yes. But it adds an element of public humiliation (or praise) that taints whatever value the crowdsouced content might have in the first place. As you point out, the crowd is heavily influenced. So any true crowd opinions are too skewed to be worth anything. Thanks for your thoughts. And please don't move. Just get a sitter one night and go to a small club to hear some "real" talent worth of idol status. Cheryl,

You understand this phenomenon far better than I do. I don’t watch it. Don’t care.

But as sociological commentary, I think you’re right on. It’s crowdsourcing, yes. But it adds an element of public humiliation (or praise) that taints whatever value the crowdsouced content might have in the first place. As you point out, the crowd is heavily influenced. So any true crowd opinions are too skewed to be worth anything.

Thanks for your thoughts. And please don’t move. Just get a sitter one night and go to a small club to hear some “real” talent worth of idol status.

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