http://momblebee.com/blog Just another WordPress weblog Tue, 09 Aug 2011 17:28:11 +0000 http://backend.userland.com/rss092 en The age of celebrity branding is in full swing. From Polaroid hiring the meat adorned, egg hatched Lady Gaga as their “Creative Director” to the Kardashian Klan brought in to “design” a line of clothes, shoes, accessories and more for Sears, one important thing has been tossed aside in the ... http://momblebee.com/blog/2011/08/09/gaga-goggles-and-kardashian-kollections-does-celebrity-supersede-design/ We all know the online world moves fast. Ideas can be spread in an instant. Technology changes seem to happen in the blink of an eye, and many have come to expect all aspects of business to move and grow at that same rapid pace. Sometimes no matter how ... http://momblebee.com/blog/2010/07/12/the-tortoise-vs-hare-approach-to-business/ I haven't been following LOST for the past 6 years like most of the millions of series finale viewers on Sunday night probably have been. It did have me in its grips for about the first 6 months, then they lost me. It kind of reminded me of the phenomenon ... http://momblebee.com/blog/2010/05/25/lost-lost-me-but-target-spots-hit-the-mark/ Tweets on LinkedIn. Tweets on blogs. Facebook and Twitter updates on blogs. Blogs on Facebook. It seems that many people don't want anyone to miss a single word they ever say. Duplicate content is becoming the norm. I brought this up on Twitter recently, and quickly got a bunch ... http://momblebee.com/blog/2010/05/21/excuse-me-you-have-some-twitter-on-your-facebook/ My online friend John Cavanaugh's recent post got me thinking about the hot rivalry between new school vs. old school marketing. We all know those feel good buzz words like transparency, conversation and engagement, but I question their truth in meaning in the online world. I am realizing that the ... http://momblebee.com/blog/2010/05/08/is-new-school-marketing-really-that-different-from-old-school/ Bad boys are no longer in style, and it looks like being good is the new black. Many companies are now incorporating feel good, do good deeds directly into the culture of their business models. It's not an afterthought. It's the core foundation built right into the structure of the ... http://momblebee.com/blog/2010/04/12/toms-shoes-the-big-business-of-being-good/ Whether you are a writer, a blogger, or anyone in any kind of field that involves tapping into your creative side, inevitably you will at some point hit a road block (or a mind block, so to speak.) It's that sickening feeling in your stomach when you feel like you ... http://momblebee.com/blog/2010/04/06/how-to-break-through-writers-block/ I'm all for keeping a finger on the pulse of what consumers are saying and thinking, but there seems to be a new trend in over-reliance on crowd sourced results to direct business, especially when it comes to creative work. Crowds, especially of the consumer variety can be very useful ... http://momblebee.com/blog/2010/03/23/crowd-sourcings-dark-side/ Ok, I'm going to make a confession. I'm coming out of the closet and admitting that I watch American Idol. There, I said it. But it's not what you think. Although I always pride myself as someone who generally operates outside of the mainstream, I find myself intrigued by this American ... http://momblebee.com/blog/2010/03/10/the-american-idol-guide-to-brand-building/ The "Consultant" I was at Walgreens the other day and I noticed that the young woman who rang up my birthday card, shampoo and toothpaste was wearing a name tag that read: Susan, Beauty Consultant. I also noticed that Susan had chipped electric blue fingernails, multiple rings on all of her ... http://momblebee.com/blog/2010/02/24/the-cashier-at-walgreens-is-my-consultant/